DR WIMA BEAUTY is an apothecary beauty brand made with precious plant ingredients, perfected by science thanks to our founder Wiame, Doctor of pharmacy. She has long struggled with autoimmune disease and needs products that are natural, non-toxic to support her hair and skin so she decided to create them for herself and eventually share them with her clients.
This story matters because the cosmetic industry can be a frightening place, the average american woman puts over 500 synthetic chemicals on her body everyday, and 60% of what we put on our skin is absorbed into our bodies. so if you are trying to heal or prevent disease, you need to start with your beauty routine.
We are based in New York but have a strong influence in North Africa due to Wiame's moroccan origins. We try to keep our haircare and skincare as simple and chemical-free as possible to have less impact on the environment while keeping quality and effect.
Our mission is to only create natural products that you will be proud to use every day without compromise.
Welcome to the clean beauty journey!